ROTATE was founded by Danish influencers Thora Valdimars and Jeanette Friis Madsen in collaboration with the Copenhagen-based concept store. Their collections are designed by the duo with pieces that they would envision in their own wardrobes, ranging from charming and effortless day dresses to jewel toned shimmer mini dresses for the evenings. ROTATE clothing is also known for its sustainability offering, crafting each piece either from certified organic cotton or from 100% recycled materials, showcasing that style and sustainability can go hand in hand. Explore our ROTATE collection, ranging from eye-catching partywear to everyday essentials for women, ensuring you're effortlessly dressed for any occasion.