Botanical Repair™ Purple Toning Shampoo

Aveda’s Botanical Repair™ Purple Toning Shampoo is a powerhouse blend of plant-based science and vibrant violet pigments that brightens blonde, silver, and grey hair while gently cleansing. With every wash, it neutralizes brassy tones up to 5X and strengthens fragile strands from within using bond-building botanical technology. Safe for all hair types and textures, it revives chemically processed hair without stripping moisture. Crafted with 96% naturally derived ingredients, it restores softness and resilience, leaving hair visibly healthier and salon-fresh. Infused with Aveda’s signature Pure-Fume™ aroma of ylang-ylang, rose, and marjoram, it turns every wash into a luxurious sensory ritual.